Crane Podcast Campaign

In this timely pod, two crane insurance experts answered the question: what should retail brokers look for in an insurance program to make sure their crane clients are protected? We used social, search, and display ads to drive to a custom landing page that featured the podcast.

Work included:

• Marketing strategy brainstorming

• Research into industry pain points

• Pre-interview with Subject Matter Experts

• Framing/crafting podcast questions

• Podcast editing

• Marketing copy and content

LANDING PAGE

SOCIAL MEDIA ADS