Retail/Product
Product Naming
When coming up with new candle names to work within a well-known, established brand, it’s important to consider the existing product line, the fragrance notes of each candle, the season, and current cultural trends.
In-Store Bouncebacks
Bouncebacks are placed in customers’ bags at checkout with the purpose of bringing them back to the store—so get your offer nice & big and make sure the copy/design echoes the floor set of the return timeframe.
