Direct Mail
People Spa Package
Winner of the Circulation Management Gold Innovation Award and DMA Silver Echo Award
Never underestimate the power of direct mail! This package positioned People as an indulgent spa treatment in a groundbreaking concept that beat the control by over 40 points and became a longstanding control package.
Real Simple Magalog
Winner of DMA Echo Award
Dubbed a magalog for its design as part magazine and part catalog, this direct mail package gave people a taste of the rich edit content they would find in every issue of Real Simple. You might call it content marketing before content marketing was a thing!
Essence Edit Letter
In this package, a personal letter from the editor spoke to the customer's core. An urgent "act now" chit and a magazine-specific gift added to its strength as a longstanding control.
All You Invitation Package
Another example of pre-content marketing, this unique package came packed with a lot of "stuff" for value-conscious women. The OE broadcasted the offer, and all the other components worked together to deliver on that message.
People Renewals Package
This cheeky renewal package used speech bubbles and free post-its to reflect the conversations that PEOPLE magazine inspired. Coupled with a low renewal price, this package succeeded in getting subscribers talking!