Credit Unions Podcast Campaign
This multi-channel campaign targeting credit union (CU) managers consisted of a custom landing page, email, social posts, and a podcast as the key piece of content. All channels drove to the podcast, which featured two CU insurance experts providing timely, actionable advice on how to prevent fraud.
Work included:
Marketing strategy brainstorming
Market research into customer pain points
Pre-interview with SMEs
Podcast interview questions
Podcast editing
All marketing copy and content