Credit Unions Podcast Campaign

This multi-channel campaign targeting credit union (CU) managers consisted of a custom landing page, email, social posts, and a podcast as the key piece of content. All channels drove to the podcast, which featured two CU insurance experts providing timely, actionable advice on how to prevent fraud.

Work included:

  • Marketing strategy brainstorming

  • Market research into customer pain points

  • Pre-interview with SMEs

  • Podcast interview questions

  • Podcast editing

  • All marketing copy and content

 

LANDING PAGE

 

PODCAST

 

EMAIL HEADER IMAGE

 

SOCIAL MEDIA ADS