Product Naming
Yankee Candle
By delving into worldwide fragrance and cultural trends, I came up with names for candles under the Yankee Candle umbrella that accurately represented the fragrance and brand, had a seasonal flair, and worked within a vast product lineup.
Store Bounceback
Yankee Candle
This bounceback was included in customer bags at checkout and promoted an upcoming event to bring them back in store. The copy and design worked in tandem with store signage, direct mail, and the seasonal catalog.
Catalog
Yankee Candle
This Halloween catalog included the seasonal product assortment available from Yankee Candle in Late Summer/Early Autumn. The copy and design showcased the enchantment of the season and worked together with the direct mail and store signage.
(Please note: only a portion of the catalog is shown.)