School Bus Driver Campaign
Winner of the Insurance Marketing & Communication Association Award of Excellence
This campaign explored a timely issue for school bus companies in the form of original content that provided actionable advice. We distributed the content via an article in School Transportation News, which we promoted with paid organic social posts and targeted email. The result? The STN article was the most viewed partner story of 2020 with 4,000+ total pageviews (3 times the average). The email campaign had an amazing 20+% open rate and 30% click rate, and the social campaign was also successful with a .9% click thru rate.
Work included:
Marketing strategy brainstorming
Online research and SME interviews
Add’l marketing copy and content
