Snow & Ice Campaign

Winner of the Insurance Marketing & Communications Association Best in Show Award

We targeted snow and ice removal contractors with an interactive logbook for their use and Top 3 Risk Mitigation Tips as the core content featured on a custom landing page. With emails and social posts rounding out the campaign, we succeeded in increasing monthly landing page views by 92%—which in turn led to an increase in marketing leads and 25% of applications converting to bound policies.